Making Money Doing Voice-Overs

Speechelo Text to Speech

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My Speechelo Text to Speech Review

Speechelo Text to Speech offers lots of key features that the power users are usually interested in, wrapped up in a friendly and likable interface, at the same time benefiting from great online support & tutorials, which makes Speechelo Text to Speech an easy to use program even for the inexperienced users.

This is an amazing piece of software at a bargain price, you can not lose. If you have any information about the cons of this software, please share with us.

VO Genesis Voice Over Work From Home

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VO genesis voice over work from home is a simple guide which trains you to work from home doing voice overs. The content discusses how to become a voice-over artist. It is a product by Jenny Lewis and her training teachers. VO Genesis is not a scam. You can make money online by doing voiceovers for clients. You get access to useful resources and content to get started in the business. The program is featured with PDFs and videos, which can help you gain knowledge in voice work. Either, two bonus eBooks come with training programs. On the product page, Lewis offers you a download link that leads to her 93 page PDF file of the VO genesis starter kit. Through the guide, you'll learn precisely what is expected of you as a voice-over artist. There is some genuine and helpful content here for someone who knows nothing about being paid for voice work. Everything concerning the program is perfect however, you won't make as much money as the video suggests. Again, you can find most of this information for free. Continue reading...

Four Secret Qualities of a Superior Spokesperson

As a public relations professional, you can spend hours, days, weeks or even months crafting the perfect messaging for your client. You can be so sure that when your company's message hits the press, it will be received with acceptance and praise. However, a company's public messaging is only as good as its spokesperson and without the right delivery, a message can be completely misconstrued. There are the obvious qualities that make a good spokesperson, such as But today I'd like to share a few SECRET qualities that stand out amongst all successful spokespersons They say the honest thing. A great spokesperson admits when they are wrong, they give honest answers, they do not hide or twist the truth. They set realistic expectations, own up to wrong-doings and they can be trusted to say, and do, the right thing. Sounds superficial, I know. I don't mean that a quality spokesperson is attractive or looks especially youthful.

Source Attractiveness

Similarity is also used to create a situation where the consumer feels empathy for the person shown in the commercial. In a slice-of-life commercial, the advertiser usually starts by presenting a predicament with the hope of getting the consumer to think, I can see myself in that situation. This can help establish a bond of similarity between the communicator and the receiver, increasing the source's level of persuasiveness. Many companies feel that the best way to connect with consumers is by using regular-looking, everyday people with whom the average person can easily identify. For example, some of the most popular commercials in recent years have been those from the Whassup campaign for Budweiser beer. In these ads the agency cast a group of real-life friends from Philadelphia, rather than actors, who greet each other with an exaggerated Whassup when they speak with one another or get together to watch a game and enjoy a Bud.

Do Humorous Ads Wear Out Too Fast

So who is right Well, a study conducted by Research Systems Corp. concludes that neither view is correct. Humorous ads wear out at the same rate as other types of ads, whether the commercials include comparative messages, celebrity spokespeople, or other approaches. According to the study, the average ad's effectiveness wears out within eight weeks.

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The Dell Dude Connects With PC Buyers

Every so often an advertising character jumps out of the television screen and into the hearts of consumers. A few years ago it was Stuart the geeky, red-headed know-it-all who appeared in commercials for online stock trading company Ameritrade who struck a chord with viewers. The latest ad spokesperson generating the buzz is Steven, the lovable blond surfer dude who gives expert advice to people shopping for a home computer. The Dell Dude is played by Ben Curtis, a 21-year-old student who studies acting at New York University and hails from Chattanooga, Tennessee. Curtis got the role after an audition, and his first appearances in a Dell commercial came in late 2000 in a spot in which he makes a video for his parents explaining why they should buy him a Dell personal computer. Although Dell switched ad agencies a few months after Curtis was hired,the company and its new agency, DDB Chicago, knew they had a star in the making and retained the Steven character as its spokesdude.

Using Q Scores and the Fame Index to Help Choose a Celebrity Endorser

Obviously many marketers believe strongly in the value of celebrity spokespeople, as the amount of money paid to them continues to soar to record levels. Companies look for a celebrity who will attract viewers' attention and enhance the image of the company or brand. But how do they choose the right one While some executives rely on their own intuition and gut feeling, many turn to research that measures a celebrity's appeal as well as other factors that will provide insight into his or her warmth, trust, and credibility among the target audience. In addition to using Q ratings, marketers are using information provided by other firms to match celebrities with their products. Hollywood-Madison Avenue Group, a firm that arranges celebrity endorsements, has poured over 10 years of research into its Fame Index, which is a database listing more than 10,000 celebrities by 250 criteria such as age, sex, residence, career highlights, charity affiliations, fears, interests, and addictions.

Direct Source Is A Spokes Person

We use the term source to mean the person involved in communicating a marketing message, either directly or indirectly. A direct source is a spokesperson who delivers a message and or demonstrates a product or service, like tennis star Andre Agassi who endorses Head tennis rackets in Exhibit 6-1. An indirect source, say, a model, doesn't actually deliver a message but draws attention to and or enhances the appearance of the ad. Some ads use neither a direct nor an indirect source the source is the organization with the message to communicate. Since most research focuses on individuals as a message source, our examination of source factors follows this approach.

Celebrities Sell Out But Only in Japan

Using Corporate Leaders as Spokespeople Another way of enhancing source credibility is to use the company president or chief executive officer as a spokesperson in the firm's advertising. Many companies believe the use of their president or CEO is the ultimate expression of the company's commitment to quality and customer service. In some cases, these ads have not only increased sales but also helped turn the company leaders into celebrities.7 Lee Iacocca appeared in more than 60 commercials for Chrysler Corp. and became a national business hero for guiding the successful turnaround of the company. One of the most popular corporate spokespersons ever was Dave Thomas, the founder of Wendy's fast-food restaurants. Thomas appeared in more than 800 ads for Wendy's, which is a Guinness record for the longest-running campaign by a company founder, between 1989 and early 2002 when he passed away8 (Exhibit 6-3).

Positioning Product Class

Repositioning One final positioning strategy involves altering or changing a product's or brand's position. Repositioning a product usually occurs because of declining or stagnant sales or because of anticipated opportunities in other market positions. Repositioning is often difficult to accomplish because of entrenched perceptions about and attitudes toward the product or brand. Many companies' attempts to change their positions have met with little or no success. For example, Kmart (the store) and Aurora (the Oldsmobile) have both attempted to reposition themselves to a level of higher quality, appealing to younger and more well-to-do customers. Both have met with limited success. (Kmart is in bankruptcy and the Oldsmobile line will be discontinued). Nutri-Grain Bars originally positioned as a convenience snack ( Good food to go ) have been repositioned as a breakfast substitute ( Respect yourself in the morning ).

The Fastest-growing U.s. Population Subsegment Now Number Nearly 50 Million

In recent years, many companies have developed special products, appeals, and marketing programs for African-American consumers. A For example, P&G's roots run deep in this market. Procter & Gamble currently spends six times more on media targeting black consumers than it did just five years ago. It has a long history of using black spokespeople in its ads, beginning in 1969 with entertainer Bill Cosby endorsing Crest. Today, you'll see actress Angela Bassett promoting the benefits of Olay body lotion for black skin, pro golfer Tiger Woods discussing the virtues of Gillette razors, and the actress and comedian Queen Latifah in commercials promoting a CoverGirl line for black women. The new Queen Collection was inspired by me to celebrate the beauty of women of color, says Latifah, and it gives women the confidence they are looking for by accentuating our natural features. 8

Creative Tactics for Television

Audio The audio portion of a commercial includes voices, music, and sound effects. Voices are used in different ways in commercials. They may be heard through the direct presentation of a spokesperson or as a conversation among various people appearing in the commercial. A common method for presenting the audio portion of a commercial is through a voice-over, where the message is delivered or action on the screen is narrated or described by an announcer who is not visible. A trend among major advertisers is to have celebrities with distinctive voices do the voiceovers for their commercials.28 Actor Richard Dreyfuss does the voiceovers in some Honda commercials, Jeff Goldblum does Apple Computers, and mega-stars such as Ben Affleck, Renee Zelwegger, and Ashley Judd have done Diet Coke commercials.

Gateway Searches for the Right Ad Agency

McCann worked on the Gateway account for three years and developed the People Rule campaign, which included actor Michael J. Fox as a spokesperson and also featured Waitt touting the company's services for small businesses. However, in January 2001, Weitzen resigned as CEO and Waitt once again took the helm. A few days after Waitt resumed control of the company, Gateway dismissed McCann-Erickson as its agency. A Gateway spokesman described the parting as amicable, while McCann viewed the dismissal as part of the wholesale changes and management shake-up that accompanied Ted Waitt's return.

Dotcom Advertising Fails to Inspire a New Creative Revolution

Many advertisers prefer to have their messages presented by way of a testimonial, where a person praises the product or service on the basis of his or her personal experience with it. Testimonial executions can have ordinary satisfied customers discuss their own experiences with the brand and the benefits of using it. This approach can be very effective when the person delivering the testimonial is someone with whom the target audience can identify or who has an interesting story to tell. The testimonial must be based on actual use of the product or service to avoid legal problems, and the spokesperson must be credible.

The Millionaires Brain Guide

Guidelines for Evaluating Creative Output

Is the creative approach appropriate for the target audience Generally, much time has been spent defining, locating, and attempting to understand the target audience for the advertiser's product or service. Careful consideration should be given to whether the ad appeal or execution recommended will appeal to, be understood by, and communicate effectively with the target audience. This involves studying all elements of the ad and how the audience will respond to them. Advertisers do not want to approve advertising that they believe will receive a negative reaction from the target audience. For example, it has been suggested that advertising targeted to older consumers should use models who are 10 years younger than the average age of the target audience, since most people feel younger than their chronological age.39 Advertisers also face a considerable challenge developing ads for the teen market because teenagers' styles, fashions, language, and values change so rapidly.

Advantages of Newspapers

Flexibility Another advantage of newspapers is the flexibility they offer advertisers. First, they are flexible in terms of requirements for producing and running the ads. Newspaper ads can be written, laid out, and prepared in a matter of hours. For most dailies, the closing time by which the ad must be received is usually only 24 hours before publication (although closing dates for special ads, such as those using color, and Sunday supplements are longer). The short production time and closing dates make newspapers an excellent medium for responding to current events or presenting timely information to consumers. For example, Chevrolet Trucks ran a newspaper ad congratulating major league baseball star Cal Ripken, Jr. the day after he got his 3,000th career hit. Ripken is a spokesperson for the Chevy Truck line, and the newspaper ad was a very timely salute to his reaching this great milestone (Exhibit 12-19).

Changing Age Structure of the Population

Similarly, global cosmetics brands such as Dove, L'Or al, CoverGirl, and Olay use 50- or 60-something spokespersons such as onetime American supermodel Christie Brinkley and American actress Diane Keaton to appeal to boomer women. And they use sensible, aspirational appeals aimed at confident older consumers who aren't trying to fight the aging process. Boomers are saying 'I'm aging, but I'm going to do it in a way that's graceful and still about who I am' says a marketer for Dutch-based Unilever's Dove Pro.Age brand. Says another marketer, I don't think boomers want to be young again I don't think they feel old in the first place. 11

Reasons Not to Measure Effectiveness

Source Factors An important question is whether the spokesperson being used is effective and how the target market will respond to him or her. For example, Tiger Woods has proved to be a successful salesperson for Nike and Buick. Or a product spokesperson may be an excellent source initially but, owing to a variety of reasons, may lose impact over time. For example, Britney Spears had been an effective spokesperson for Pepsi, particularly with the teen market. The question was, Will she be able to retain this relationship as she gets older Apparently Pepsi thought not, as her contract was not renewed. In other instances, changes in the source's attractiveness or likeability or other external factors may lead to changes in source effectiveness. Pepsi pulled a TV sport featuring rapper Ludacris after Fox TV's Bill O'Reilly attacked the violent lyrics in Ludacris's songs.4

Identifyingthe Target Audience

Studies show that the message's impact on the target audience is also affected by how the audience views the communicator. The credibility and attractiveness of the message source - the company, the brand name, the spokesperson for the brand or the actor in the ad who endorses the product - must therefore be considered.

The Cultural Environment

International advertisers often have problems with language. The advertiser must know not only the native tongue of the country but also its nuances, idioms, and subtleties. International marketers must be aware of the connotations of words and symbols used in their messages and understand how advertising copy and slogans are translated. Marketers often encounter problems in translating their advertising messages and brand names into various languages. The Heineken ad in Exhibit 20-3 is one example. Although this ad worked well in the United States and other English-speaking countries, the line you don't have to make a great fuss could not be translated in a meaningful way into many other languages.

Selecting the Message Source

But companies must be careful when selecting celebrities to represent their brands. Picking the wrong spokesperson can result in embarrassment and a tarnished image. TrimSpa, the weight-loss supplement, found this out when its spokesperson and TV personality Anna Nicole Smith lost her life to a drug overdose. H&M, Chanel, and Burberry had to publicly dismiss supermodel Kate Moss after she was reportedly photographed using cocaine. And Nike, Coca-Cola, and Kraft faced embarrassment when American football star Michael Vick was

Procter Gamble Going Global in Cosmetics

P & G felt that it could make Max Factor more competitive in the USA now that it was not under Revlon's umbrella. As it had done with Cover Girl, P & G quickly learned Max Factor's business and plotted strategies to improve its performance. P & G's managers questioned Max Factor's use of actress Jaclyn Smith as a spokesperson. They revamped Max Factor with new products and technological improvements and strengthened the brands promotion and advertising support.

Than I used to make in a week

When marketing on a national scale, you need nationally known celebrities, but when marketing locally, a local personality is just about equal in impact but usually a lot easier and less costly to get Two different chains of weight-loss clinics use the identical strategy of paying local radio disc jockeys and talk-show hosts to lose weight in their clinics, then serve as spokespersons in the commercials, giving personal testimony. This has proven extraordinarily effective for both companies. Joan Quigley was Nancy Reagan's astrologer. I worked on an info-mercial featuring Joan, promoting books and cassettes about astrology. Walter Annenberg is the publisher of Parade Magazine, which millions of families receive with their Sunday newspapers. Walter is a rags-to-riches Horatio Alger, discouraged from reading as a child, and now a dynamic spokesperson for literacy.

15 Brand Failures: Advertising Mistakes & Cultural Blunders

When the US baby foods company Gerber started selling their products in Africa, they adopted the same packaging design as in US, with beautiful pictures of babies on their labels. What they didn't know was that in Africa, because of non English speaking population, it was standard practice for companies to put pictures of the product ingredients on the label.

Social Media Release Template, version 1.5

To account for technology changes the universal Share This widget (many variations exist) are great ways to allow end-users to post share information in their preferred format. In addition, since the publication of Version 1.0, we've seen services like Twitter and Facebook make a big impact on the social networking scene. While such socnet stars are only beginning to achieve true mainstream adoption, it's cool to envision a day when we could not only read an executive spokesperson's official quote, but also have the option of following them via their twitterstream or personal blog.

The Rise in Internet Penetration and the Changing Face of Digital India

The use of vernacular content online is estimated to increase from 45 percent in 2013 to more than 60 percent in 2018, mirroring consumption patterns in mainstream media such as print and television. Another effective medium to reach out to the non-English speaking population, which is estimated to account for 70 percent to 90 percent of India's population, could be visual content.

Facebook is Sneakily Rolling Out Internet.Org's Free Basics to Users in India

Update 2 A Facebook spokesperson got in touch with iamwire in order to share the motive behind the campaign, - Hundreds of millions of people in India use the Internet every day and understand the benefits it can bring. This campaign gives people the opportunity to support digital equality in India. It lets people speak in support of the one billion people in India who remain unconnected, and lets them participate in the public debate that is being held by The Telecom Regulatory Authority of India on differential pricing for data services. And it gives them the opportunity to support Free Basics, which is proven to bring more people online and accelerate full internet adoption. says Facebook.

Trends, Challenges and Opportunities in Online Healthcare Ecosystem

India's obvious advantage is the large pool of medical professionals and the dramatically lower medical costs as compared to other Asian and western countries. The surgeries reportedly cost one-tenth of that in US or Europe, making it a lucrative location for medical tourism and even R&D. Other than being widely known to be an English speaking country, alternative techniques like Ayurveda, Yoga and Unani make it stand out when compared to other competing south-east Asian and middle-eastern countries.

Flipkart Bids Goodbye to Chief Business Officer Ankit Nagori & Myntra Founder Mukesh Bansal

Flipkart spokesperson quoted, Mukesh Bansal, Head of Commerce Platform, Flipkart is moving out of his active role to be an advisor to the company. Mukesh has played a huge role in making Myntra the number one fashion destination and helped build a strong platform at Flipkart. On Ankit leaving the company, the spokesperson stated that Ankit has played an instrumental role in introducing new initiatives at Flipkart and building a marketplace model for the company. Sachin and Binny will be supporting Ankit in his new initiative and will be his first investors

Facebook banned FCUK and Cadbury India for violating codes

Iam wire tried to speak to FCUK through email and phone but company was not responding, however, the Cadbury India spokesperson said The Cadbury Bournville Facebook fan page went offline on Thursday. Cadbury is currently working with Facebook and agency partners to ascertain the reason and re-activate the fan page at the earliest . A fake Google Buzz page now appears on the Cadbury Bournville page. A large number of brands big and medium sizes are using Facebook extensively to strengthening their brand. Almost all brands using Facebook support the use of Like' button as a voting mechanism. However, leaving a comment on a post is considered an entry to the contest. This is considered a violation of the guideline. Some brands need users to tag pictures of their friends to win gift vouchers, which violates privacy norms.

Flipkart & Myntra Shut Down Their Mobile Websites to Push Mobile Apps

The desktop-based sites are still functional though both companies are considering shutting them over time, to move sales entirely to the mobile app. A Flipkart spokesperson told LiveMint that With the app, customers can stay logged in to Flipkart at all times. This helps them save time and get smoother and faster checkouts.'

So Netflix Enters India..Now What?

A majority of Netflix's content is in English, if we have a look at the statistical data in India then even though 20 of the population is connected, only 10.35 speak English. The top 10 shows with the highest TRP in the country, don't even have an english show on the list.

Samsung Mobiles Go Offline When the World is Going Online

We have taken action against many rogue distributors, who were dumping their stocks online and beating down the price of our handsets. We are working hard to bring back price hygiene in the market. Our revenues from online sales have come down from 30 to single digit. We also have plans to stop billing WS Retail, the largest reseller on Flipkart. a Samsung spokesperson said.

Influencer Marketing as A Strategy

Even at its best, one can never actually count on an influencer to be a great spokesperson for one's brand Therefore, goals and measurements are just as important in Influencer Marketing as for other types of activities. Goals can for instance be defined as the share of content shared by influencers, the amount of content produced by influencers, or maybe the influencer's activation around an event. When you're up to speed and have a good relation with an influencer, I'd also suggest to measure the viral effect of the influencer's activities to get a good understanding of the value he she brings to your brand. As B2B sales cycles might be long and customer relationships last for decades, B2B companies often relies on being a trusted partner. In this context, engaging with the most trust-worthy people of your industry and encourage them to become a spokesperson for your brand cannot be a bad investment, can it

Snapdeal Celebrates April Fool's Day in October; Gives Customer a Surprise of a Lifetime

As shared by Firstpost.com, a spokesperson from Snapdeal has reverted back on the issue with an e-mail saying Snapdeal has a robust customer addressal system in place, where we ensure that users have the best shopping experience on our website. In the said case, we deeply regret the mix up that inconvenienced our customer. As soon as the case was reported our team got in touch with the customer and the issue was resolved by making a full refund to the customer. We are investigating the origin of this issue and will get to the root of the cause to rectify this, so that it does not repeat itself in the future.

How To Start A Successful Online Business With A Global Audience

The Internet attracts 3.5 Billion users every day. If you want a successful online business, you should know whom to market to. It may seem obvious to market to English-speaking countries since everyone on earth must speak the language, right Here's a bit of trivia that may change your way of thinking How many online shoppers speak English According to J.P Morgan's report for the Department of Commerce, only 27 of online shoppers speak English. Thus by not considering non-English speaking markets in your online business development strategies, you are potentially undercutting yourself a windfall of revenues.

5 Facebook Advertising Trends You Should Be Following

Why should you be concerned Because if Facebook does decide to launch their voice assistant, it'll take no time in taking over organic communication on the social media app. Not only that, a spokesperson from Active Web Group says that Aloha will be a more social version of Siri and Alexa, which means it'll be able to pick up common ways of communication individually across Facebook which is huge, and can easily be used to create better, more personalized and easily trackable engagement with audiences for your brand.

Video Marketing: How a Professional Service Works

The storyboard is where the script and the design idea come together. The voiceover script and music will be matched with the visuals at this point. They should complement each other at every point in the final video. Once both you and the agency are happy with the script, voiceover recordings can begin. You may wish to be the voice of the video or to use a professional artist. Your agency will accommodate either preference. Video marketing agencies can access a large pool of voiceover artists so you'll have the choice of many different accents and ages, male or female voices. Once there's a completed voiceover and soundtrack, animation can begin. Animated objects can now match the voiceover exactly and the entire animation can now be created to match the complete soundtrack.

Source Credibility

Spokespeople are often chosen because of their knowledge, experience, and expertise in a particular product or service area. Endorsements from individuals or groups recognized as experts, such as doctors or dentists, are also common in advertising. The importance of using expert sources was shown in a study by Roobina Ohanian, who found that the perceived expertise of celebrity endorsers was more important in explaining purchase intentions than their attractiveness or trustworthiness. She suggests that celebrity spokespeople are most effective when they are knowledgeable, experienced, and qualified to talk about the product they are endorsing. While expertise is important, the target audience must also find the source believable. Finding celebrities or other figures with a trustworthy image is often difficult. Many trustworthy public figures hesitate to endorse products because of the potential impact on their reputation and image.

Source Encoding

The sender, or source, of a communication is the person or organization that has information to share with another person or group of people. The source may be an individual (say, a salesperson or hired spokesperson, such as a celebrity, who appears in a company's advertisements) or a nonpersonal entity (such as the corporation or organization itself). For example, the source of the ad shown in the opening vignette is the EDS company, since no specific spokesperson or source is shown. However, in the Rolex ad shown in Exhibit 5-1, Olympic gold medalist Picabo Street is also a source since she appears as a spokesperson for the company.

Clutter

Advertisers and agencies want the networks to commit to a minimum amount of program time and then manage the nonprogram portion however they see fit. If the networks wanted to add more commercials, it would come out of their promos, PSAs, or program credit time. The problem is not likely to go away, however, and advertisers will continue to search for ways to break through the clutter, such as using humor, celebrity spokespeople, or novel, creative approaches.73

Voice Mail Hell

That's what Gtfh Hecftef, a Colorado prescJwol a de did, after she rc wed a series of ttieaiening letters rom CO dub, Coontia House, a lull sw years afler her daughter's membership espirid. HeChet couldn't get a response from Ihe company by phone or mail and was on the verge of sending in liie disputed 540 just lo salvage her credil ralarg. When Meckel sent her complain to Columbia House via PianelJeedback.com, she got an e-mail conceding (he company's error antt the letters Sioppid. The r '-alihcod oF finally getting some action or just the satisfaction of verting fMOt is wliy consumers senl &7.000 e-mails to 15,000 companies via Planelfeedback last year alone. Sue MacdpnaW, art Mellisock spokesperson, saic- About SO percent of ihe companies respond lo the compiainls, some vjtlhin an hour.