Coordinates Your App Launches

A marketing plan helps you keep track of all the pieces of your product launch. From your marketing calendar you can track the following:

• The date your app was submitted for review

• The date (approximately) that your app will be released

• Reviewers and bloggers you have contacted to review your app

• Articles you have lined up with magazines, newspapers, and other outlets

• Promotions you have planned to launch your app

With your plan, you can coordinate the timing of a press release to coincide roughly with the release and posting of your app on the App Store. If you have a press release that has been correctly written with the right key words and a few reviews in place, you will see a strong pick up in the news about your app, and your website will see a bump in traffic, which will lead to stronger initial sales of your app.

Continue reading here: Sets Realistic Sales Targets

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