Provides a Roadmap for Growth

If you intend to create multiple apps and build a brand, having a marketing plan is a must. With a marketing plan you can create a roadmap (timeline) for when you plan to release each app into the App Store. Your plan can include a launch calendar, and you can strategically launch each app in succession. Without a calendar to track all your development and launch activities, you will experience confusion building your brand.

A number of companies that provide serial types of apps benefit by having a plan. A serial app could be an app that identifies other apps for purchase on the App Store. For example, you develop an app that identifies the latest medical apps and gives you that list inside of that app. You may build an app that aggregates the best finance apps into your app. Your marketing plan will also define marketing approaches that you want to take with each app that is released. Your strategy for your first app may be to release it as a free app to gain brand awareness and followers. The next app you release may be a paid app that is a follow on to the free app. You entire strategy can be outlined in your marketing plan.

Continue reading here: Sets Realistic Sales Targets

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