Optimize Title Tags
The title tag is possibly your most important consideration when you try to raise your search-engine rankings for a particular keyword or phrase. Search engines use the text contained within the title tag as a primary factor to determine what the content of a certain Web page is about. The text that makes up your title tag is also the clickable link text that typically appears on the search-engine results pages when your site appears in the rankings. Title tag text also appears at the top of a Web browser when someone is visiting a particular page on your Web site.
The title tag is located in the header of an HTML document and its syntax is as follows: <HEAD>
<TITLE>The title of your Web page</TITLE> </HEAD>
Optimize Title Tags
1 Open a Web page in any text editor such as Notepad or a Web development program and locate the <head> tag.
2 Within your <head></head> tag, type <title>, followed by your optimized title text, and close the title tag with </title>.
Limit your title tag to 65 characters or less because most search engines do not display any more than that. Your title tag should be a concise statement summarizing the main point of your content, and should be compelling enough to entice search-engine users to click the link text and visit your site. Additionally, your title tag must be unique for each and every page of your Web site and should include the one or two keywords you want the page to rank for.
If you are building a Web site for a business, include the company name in the title tag. If your company name is already well known, search-engine users may try to find it; having the company name in the title tag facilitates that process. If the brand is not well known, including it in the title tag with the key phrase or phrases that describe the field in which it operates provides an opportunity to present that company as an authority in the field.
File Edit
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File Edit Format
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Continue reading here: Using Text Modifiers
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