Medical Weight Loss Program

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My Resveratone Japanese Herb Diet Review

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LeptoFix Peruvian Weight Loss Hack

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LeptoFix Peruvian Weight Loss Hack is a natural and promising supplement meant to help people lose weight effortlessly with no side effects. Once you have this supplement, you can forget your tiring weight loss regimes. Most weight loss solutions are inefficient due to synthetic chemicals and other additives. Moreover, these solutions do not tackle the root cause of weight gain; therefore, it resurfaces after some time. Also, these chemical and synthetic ingredients cause more harm than the gain to the body. For instance, some have severe side effects that will let the user stay in the hospital for a cure. Fortunately, all these setbacks are covered by the LeptoFix Peruvian Weight Loss Hack. LeptoFix Peruvian Weight Loss Hack increases the production of leptin hormone. This hormone is responsible for hope much energy the body stores. Most scientists call this hormone starvation hormone because of its purpose in the body. This protein-based hormone comes from the accumulated fats in the body. When the body has enough fat and energy, leptin sends the signal to the body, thus allowing you to forfeit eating for some time. Read more...

Willpower Doesn't Work. Here's How to Actually Change Your Life.

Many people think that what the addict needs is willpower, but nothing could be further from the truth. Arnold M. Washton, Ph.D. If you want to make any permanent change in your life, willpower won't get you there. Whether you want to get healthier, stop using social media so much, improve your relationships, be happier, write a book, or start a business willpower won't help you with any of these things. If you're serious about the changes you want to make, willpower won't be enough. Quite the opposite. Willpower is what's holding you back. Willpower is for people who are still uncertain about what they want to do. Helia If you're required to exert willpower to do something, there is an obvious internal conflict. You want to eat the cookie, but you also want to be healthy. Environment versus goal. According to psychological research, your willpower is like a muscle. It's a finite resource that depletes with use.

Kalaari Capital Invests Series A Funding in a Weight Loss and Fitness Startup Truweight

Hyderabad based a weight loss and fitness startup, Truweight has raised series A funding from venture capital firm Kalaari Capital. The amount of funding which has not been disclosed, will be used to develop a mobile app and to strengthen its presence across India. It was started by Co-founders Vishnu Saraf and Megha More. Presently, the startup has 7,000 users under its subscription-based model. It has around 30 food products that are made from Super Foods or nutrient-rich food like spirulina, barley grass, acacia gum, herbs, foxtail millet, along with a customised diet plan. Speaking about Truweight's future plans, Vishnu Saraf said, After enabling more than 7000 weight loss success stories, we are now going to increase our reach through our mobile app. The funding amount will be used to hire key people, innovate and add few more food products, build a revolutionary health app and establish physical centres in Bangalore and Chennai.

Enlightened Marketing

The challenge posed by pleasing products is that they sell very well, but may end up hurting the consumer. The product opportunity, therefore, is to add longrun benefits without reducing the product's pleasing qualities. For example, the British drug and household product manufacturer Reckitt & Coleman developed a phosphate-free laundry detergent that was relatively more effective than existing 'green' detergents. The challenge posed by salutary products is to add some pleasing qualities so that they will become more desirable in the consumers' minds. For example, synthetic fats and fat substitutes, such as NutraSweets Simplesse and P & G's Olese, promise to improve the appeal of low-calorie and low-fat foods.

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Productscope Strategy

In 1970, when Philip Morris bought the Miller Brewing Company, it was a one-product business ranking seventh in beer sales. Growth prospects led the company to offer a number of other products. By 1978, Miller had acquired the number two position in the industry with 15 percent of the market. Miller continues to maintain its position (market share in 1998 was 18.2 percent), although Anheuser-Busch, the industry leader, has taken many steps to dislodge it.16 As another example, consider Chicago-based Dean Foods Company, which traditionally has been a dairy concern. Over the years, diet-conscious and aging consumers have increasingly shunned high-fat dairy products in favor of low-calorie foods, and competition for the business that remains is increasingly fierce. To successfully operate in such an environment, the company decided to add other faster-growing, higher-margin refrigerated foods, such as party dips and cranberry drink, to the company's traditional dairy business.

Miller Lite Searches for the Right Campaign Theme

One of the most memorable and successful advertising campaigns of all times was the Tastes Great, Less Filling theme for Miller Lite beer, which began in 1974. The campaign used humorous commercials featuring famous (and not-so-famous) ex-athletes and other celebrities arguing over whether the brand's main appeal was its great taste or the fact that it contained fewer calories than regular beer and was less filling. The campaign ran for 17 years and helped make Miller Lite the second-best-selling beer in the United States for many years, as well as making light beer a legitimate segment of the beer market.

Subliminal Rats or Purely Coincidence

One of the most controversial topics in all of advertising is subliminal advertising. Rooted in psychoanalytic theory, subliminal advertising supposedly influences consumer behaviors by subconsciously altering perceptions or attitudes toward products without the knowledge or consent of the consumer. Marketers have promoted subliminal self-help audiotapes, weight-loss videos, and golf game improvement tapes. Studies have shown that the majority of American consumers believe that advertisers sometimes use subliminal advertising and that it works.

Productpositioning Strategy

Traditionally, brewers operated as if there were one homogeneous market for beer that could be served by one product in one package. Miller, in order to seek growth, took the initiative to segment the market and positioned its High Life brand to younger customers. Thereafter, it introduced a seven-ounce pony bottle that turned out to be a favorite among women and older people who thought that the standard 12-ounce size was simply too much beer to drink. But Miller's big success came in 1975 with the introduction of another brand, low-calorie Lite. Lite now stands to become the most successful new beer introduced in the United States in this century. To realize desired growth, multiple brands should be diligently positioned in the market so that they do not compete with each other and create cannibalism.

Classifying Competitors

Exhibit 4-1 illustrates various sources of competition available to fulfill the liquid requirements of the human body. Let us analyze the competition here for a company that maintains an interest in this field. Currently, the thrust of the market is to satisfy existing demand. An example of a product to satisfy latent demand would be a liquid that promises weight loss a liquid to prevent aging would be an example of a product to satisfy incipient demand. The industries that currently offer products to quench customer thirst are the liquor, beer, wine, soft drink, milk, coffee, tea, drinking water, and fruit juice industries. A relatively new entrant is mineral and sparkling water. Looking just at the soft drink industry, assuming that this is the field that most interests our company, we see that the majority of competitors offer me-too products (e.g., regular cola, diet cola, lemonade, and other fruit-based drinks).

Irritation Unfairness Deception and Fraud

Some company's already bulging database. Using sophisticated computer technologies, direct marketers can use these databases to 'micro target' their selling efforts. Yes, consumers often benefit from such database marketing - they receive more offers that are closely matched to their interests. However, many critics worry that marketers may know too much about consumers' lives, and that they may use this knowledge to take unfair advantage of consumers. At .some point, they claim, the extensive use of databases intrudes on consumer privacy. For example, they ask, should telecom network operators be allowed to sell marketers the names of customers who frequently call the free (e.g.0800) numbers of, say.

Expanding the Total Demand

Market leaders can expand the market by developing new users, new uses, and more usage of its products. They usually can find new users or untapped market segments in many places. For example, NutriSystem has typically targeted its weight loss programs toward women. Recently, however, it stepped up its efforts to attract male customers.13 Prior to 2006, NutriSystem featured only a few men in its customer testimonials. However, it now directly targets men with its NutriSystem Advanced Men's Program. The weight-management company advertises regularly in male-skewing media such as ESPN TV and radio, Sports Illustrated, and Men's Health magazines , NutriSystem spends nearly one-third of its television advertising budget on male-oriented networks. The men's program offers pretty much the same types of meals offered to women.

Socially Responsible Marketing C omin uriica tion

By law, companies must avoid false or deceptive advertising. Advertisers must not make false claims, such as suggesting that a product cures something when it does not. They must avoid ads that have the capacity to deceive, even though no one may actually be deceived. A car cannot be advertised as getting 32 miles per gallon unless it does so under typical conditions, and a diet bread eannot be advertised as having fewer calories simply becaxise its slices are thinner.

Selecting the Message Source

But companies must be careful when selecting celebrities to represent their brands. Picking the wrong spokesperson can result in embarrassment and a tarnished image. TrimSpa, the weight-loss supplement, found this out when its spokesperson and TV personality Anna Nicole Smith lost her life to a drug overdose. H&M, Chanel, and Burberry had to publicly dismiss supermodel Kate Moss after she was reportedly photographed using cocaine. And Nike, Coca-Cola, and Kraft faced embarrassment when American football star Michael Vick was

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The Worlds Top Ten Brands

It should be capable of registration and legal protection, A brand name cannot be registered if it infringes on existing brand names. Also, brand names that are merely descriptive or suggestive may be unprotectable. For example, the Miller Brewing Company registered the name Lite for its low-calorie beer and invested millions in establishing the name with consumers. But the courts later ruled that the terms lite and light are generic or common descriptive terms applied to beer and that Miller could not use the Lite name exclusively.14

Than I used to make in a week

When marketing on a national scale, you need nationally known celebrities, but when marketing locally, a local personality is just about equal in impact but usually a lot easier and less costly to get Two different chains of weight-loss clinics use the identical strategy of paying local radio disc jockeys and talk-show hosts to lose weight in their clinics, then serve as spokespersons in the commercials, giving personal testimony. This has proven extraordinarily effective for both companies.

How to Go from Zero to Maximum Credibility

In the weight-loss business, one very successful sales representative for diet products carries one sales tool with her everywhere she goes a photo blown up into a life-size poster of herself, fifty-four pounds heavier than she is today. She unrolls the poster and stands next to it, and the sale is made. In the diet products company the lady with the lifesize before poster sells for, there are over 15,000 representatives, but as far as I know only one has a poster of her fat former self.

Marketings Impact on Individual Consumers

For example, think again about the fast-food industry. Many critics blame the plentiful supply of fat-laden, high calorie fast-food fare for the rapidly growing obesity epidemic. Studies show that some 66 percent of American adults, for example, and 17 percent of American children are overweight or obese. The number of people in the United States alone who are 100 pounds or more overweight quintupled between 2000 and 2005, from 1 adult in 200 to 1 in 40. This weight increase comes despite repeated medical studies showing that excess weight brings increased risks for heart disease, diabetes, and other maladies, even cancer.9

Sales Force Structure

Established companies need to revise their sales force structure as market and economic conditions change. IBM, for instance, lost market share in the computing industry because its marketing and sales organization had lost touch with customers. The company's worldwide marketing and sales were organized geographically, with sales reps covering customers in a wide range of industries. Although IBM was known for educating customers about technology focusing solely on IBM's products its one-size-fits-all presentations became a turn-off to increasingly computer-savvy customers. Ultimately, lost market share and the huge cost of maintaining its sales force made IBM slim down and reorganize its sales force vertically along 14 industry-specific lines, such as finance, petroleum, retail, and e-businesses.7 This step created a mix of industry and product specialists.

What is the difference between Brand Extension and Line Extension?

Line Extension (or product extension) is a marketing strategy according to which the scope of the product a brand represents is increased i.e. when you are adding varieties or variations or flavors of the same branded product, you are basically doing line extension. Like brand extension, line extension is also done to leverage on the brand equity by targeting a bigger chunk of the user base. When Coke introduced Diet Coke to target the diet conscious people, they did line extension. When Amazon, started selling various other products other than books, they also did line extension.

The Future Of Marketing

Her travels across the social web on that day will reveal advertisements for Nike's YoGirl Yoga Mat and the Boston Sports Club and the advertisements may offer special discounts if this consumer is known to have over 300 friends within her metro. Based on how the yoga enthusiast keyphrase has re-oriented her psychographic profile for the day ( she's healthy, but not hardcore mindful probably charitable and green-minded ), she'll also be invited to participate in a 5K walkathon for a local eco-charity. Her next visit to Yelp will emphasize healthy eating establishments. Once she's purchased those new sneakers, found a new yoga partner, etc., the consumer will switch off her Yoga Girl identity and resume her websurfing in a more generic way

Online Money Making Without Investment

Example You may be passionate about weight loss and a good niche site is targeting how to lose belly fat. Similarly you may be passionate about dieting and a good niche site would be paleo diet. (Paleo diet by the way is composed of lean meat, nuts and berries for those of you who are interested I am looking at my wife here as she is passionate about food not dieting). You can find heaps of affiliate programs online for almost any niche. Go to Google and search for your keyword + affiliate program. For example if you are in the weight loss niche then you would search for weight loss affiliate program'. It is important to review the products before promoting them. You want to promote products that work or provides information. Nobody likes to waste money and you will lose customers or viewers if this is not done correctly. Do not recommend products purely for commissions, always keep the customer satisfaction in mind.

Content Curation - The Cure For What Ails Pharma Social Media?

Did a recent article on managing diabetes appear that offers useful insight Retweet it. Come across a video on YouTube on how families with a cancer-stricken loved one can best provide support Share the link. Read a blog post that offers fresh advice on how to safely lose weight Comment on it, and share it. The patient population will recognize your efforts to sift through the noise and identify factual content, backed by your authority as a respected pharma brand.

Your Content Marketing Could Use Some Cheese Sauce

But, I can hear you arguing already, There are nine billion articles with titles such as The Number One Way to Lose Weight . What could I possibly have to add Nothing. You have nothing to add. But, the reason there are nine billion (I counted) articles like that is that people can. not. get. enough. We (yes, I switched to we because, let's be honest) think that each link we click is going to have THE secret we've been missing all this time. It never will. The seemingly inevitable feeling of disappointment, however, is something YOU can help your readers avoid. Give us your number one way to lose weight (which we've read 100 times), but then acknowledge that this is nothing new and you understand our frustration. Then, lead us to a piece just a LITTLE more substantial. Always provide an opportunity to contact you someone who understands and who can help.

Pinterest Guided Search - What Marketers Should Do Now

What this means is that next time you search for smoothies you can add recipes for weight loss or detox (among others) to your search, narrowing results to exactly what you want. If you choose one interest filter and it's not what you want, you don't have to go back, you can just select a different one, or add more until your search is as narrow as you want it Still, Pinterest is about discovery, not just targeted search, so, as the Pinterest blog states, they're leaving a little room for serendipity in the results. When you have some content to share, think about the main topic and the proper category. Make sure to use the main search term in your description. Maybe even make it a hashtag. Now, do the search yourself. Look at the options that come up. Where does your content best fit In my smoothie example, I'd want all four words in my description smoothies, recipes, for weight loss, detox.

Evolution of Fitness Industry in India - Riding High on Growth!

The Indian fitness industry is undergoing a revolution of sorts spiked by the increasing incidences of obesity and diabetes. If we look around, we will find that weight loss advertisements are rampant everywhere. This is one of the key reasons as to why health clubs and gym memberships are growing. Spending on fitness was earlier seen as a luxury, but now it is a way of life. Not just in the urban areas and cities, but also in tier 2, tier 3 cities, towns and even in the villages, where people are increasingly opting for wellness and fitness choices. A preventive approach to healthcare has led to an increase in demand for not just services but also products. Today's health conscious and fitness aware generation wants to look and feel good at any cost and this is further fueling the overall growth of the fitness resources and services.

How to be 1% Better Every Day The Kaizen Approach to Self-improvement

We place unnecessary stress on ourselves to lose weight or to succeed in business or to write a best-selling novel. Instead, you can keep things simple and reduce stress by focusing on the daily process and sticking to your schedule, rather than worrying about the big, life-changing goals. When you focus on the practice instead of the performance, you can enjoy the present moment and improve at the same time.

7 Startups Passionate about Keeping India Healthy

Revenue model The company offers 1 month fitness plan for Rs.999 and 3 month plan for Rs.2499. The company also has 6 proprietary products named after its most common fitness goals (6 Pack Abs, Sexy Calves, 36-24-36, Dolay Sholay, Pecs of Steel and Bikini Bod). Priced at Rs.499 and Rs.999, these products comprise of a diet plan and a curated workout guide to suit their fitpass membership plan. Description FitGo's business idea is inspired from disorders that working professionals develop due to their sedentary lifestyles and poor food habits. Problems like Diabetes, obesity, heart disease risk start showing up after a first few years in fast paced work life. The startup is working on a product that aims to bridge health & food-tech spaces using nutrition science expertise. It works with doctors & certified dietitians to enable home delivery of planned nutrition solutions for different health needs like weight management, diabetes control, cholesterol control etc.

12 Examples of Big Data Analytics In Healthcare That Can Save People

The goal of healthcare business intelligence is to help doctors make data-driven decisions within seconds and improve patients' treatment. This is particularly useful in case of patients with complex medical histories, suffering from multiple conditions. New tools would also be able to predict, for example, who is at risk of diabetes, and thereby be advised to make use of additional screenings or weight management.

Google Wire: Google Aggressive on Mobile - Launches Health, Android Auto, TV and more

Mashable says By using sensors on mobile devices and wearables like Google's smartwatch collection users will be able to have a better handle on their various health and fitness-related data to give better recommendations. For example, weightloss app Noom (an early partner of Google Fit) can combine workout data, your weight in real-time (it works with the Withings smart scale) and your eating habits, it monitors your activity and makes suggestions (i.e. when your cookie habit is getting too high, it will intervene).

The First 3 Hours of Your Day Can Dictate How Your Life Turns Out

Throughout our day we make 100's of decisions which reduce our willpower. When we wake up in the morning we usually haven't made any decisions, so our willpower is the highest it will be at any point in the day. It's an ideal time to do deep work because you're less likely to give into distractions. Willpower is a valuable commodity which you don't want to waste on pointless shit you don't care about. Treat it accordingly.

Is India a seasonal / festive led eCommerce market? Perspectives from leaders in Indian Online Retail

Prashant Tandon, Healthkart I do not think eCommerce will be seasonal or festival led for a store like HealthKart.com. In my view, eCommerce also follows the consumer consumption patterns just like traditional retail. What this means is that for certain verticals like electronics, jewelry, home decor etc. there will be a festive seasonal spike. However for many categories we operate in, the need of product and hence the demand is consistent throughout the year and festivals seasons do not have a significant impact. Having said that, we do expect a 20-25 jump in our sales for fitness weight management products in this festive season.

Women's History Month: Celebrating the Young Revolution

Annie Lawless, 28 In 1950s, the media symbolized women by dressing them in aprons sitting in a kitchen, holding an orange juice. Fast forward to 2016, Annie would easily tweak these advertisements with a smartly dressed woman standing in a room inspiring her 200 odd employees, holding a bottle of orange juice. Co founder of Suja Juice, Lawless stands atop a brand valued at 300 million and she did it by focusing on the very foundation of the food pyramid. This organic juice company she cofounded in 2012, has surged in popularity (and sales, which will hit 70 million this year) thanks to its rejection of added sugar or genetically modified fruits.

5 Indian Startups that Help You to Stay Fit

The site also allows its users to calculate the calories burnt based on their height, weight, gender and amount of time they did workout. It also calculates basal metabolic rate (BMR), body mass index (BMI), and heart rate. It also tracks its users diet and exercise and provides tips for a healthy lifestyle.

What Do LPs Think of the Venture Capital Markets?

The good news for our industry is that the LPs who fund the VC industry are still very big believers in the long-term gains they will get from venture and are still allocating capital to the industry in good times and bad. That's money that fuels our startup ecosystems. In our poll of 73 LP funds, we saw only 7 who felt they were overweight in venture given the current market climate, versus 22 of the firms who are actually looking to grow their dollars in venture.

Travails of an MBA on an Entrepreneurial Journey

The Facebook group for GetSetGo Fitness and the page www.getsetgo.fitness has already helped 1000s of individuals overcome their body image complex, lose fat, turn muscular and manage other health related ailments such as diabetes, cholesterol, PCOD. We have helped people like you and me embrace fitness as a lifestyle through proper nutrition and exercise plans. GetSetGo Fitness today also engages with corporates for their Employee Wellness programs.

23 Things Everyone Can Do To Create A Life-changing Morning Routine

In follow-up studies (10 years later), the researchers found that children who were able to wait longer for the preferred rewards tended to have better life outcomes, as measured by SAT scores, educational attainment, body mass index (BMI), and other life measures. This will not only give you energy and feeling of freshness, but it will drastically improve your physical and mental well-being, it improves your immune and digestive system, plus it can help with weight loss. When it comes to dieting, it shouldn't be something you do once in a while.

Understanding Behavioral Economics and its Correlation to Digital Marketing

The brain is the organ of economic decisions. With behavioral economics, we want to use facts and constructs to reveal the limitations on computation, willpower, and self-interest, says Dr. Colin Camerer, an experimental economist at the California Institute of Technology. Behavioral economics, or the economics from the inside of the mind, can be a useful tool for digital marketers.

5 Fitness Rules Entrepreneurs Should Follow

In fitness- whether you are trying to lose weight, add muscle or run a marathon. If you don't have specific goals then you are pretty much heading everywhere (which means nowhere by the way). Note that the word Specific holds the key. You don't just want to be fit. It's like saying my goal is to be an entrepreneur. Duh That's being a wannapreneur. An entrepreneur goes after a specific goal and that's defined in his vision.

How to Crush Your Goals , According to Harvard Research

All of these tips relate to one particular action be specific. Goals like I want to lose weight or I want to stop procrastinating are abstract. Technically, you could drop 5 pounds or write one sentence and achieve your goals that's why the experts recommend getting as scientific as possible.

Is Online Fitness Industry in for Long Haul or is it a Fad?

While the Personal Trainers in the Gym, are reasonably good at the bio-mechanics and can help you with the right form and technique of your workouts, they lack knowledge in nutrition and diet planning. It is very important to plan the total calorie intake and also how these calories are apportioned across the basic macro-nutrients to achieve results especially during a fat loss or a muscle gain regimen.

Learn to Manage Your Attention, and Managing Time Will Take Care of Itself.

No matter what it is we're trying to accomplish, whether it's writing a book, generating revenue for a company or losing weight, there are only a handful of activities that move the needle. When we neglect these activities, we end up being busy but we're not productive. Productivity is not about the amount of time you spend on something, but it's about the quality of the time you spend on something. And the quality of the time is almost entirely determined by one thing, your ability to manage your attention. Professionals manage their attention. Amateurs get defeated by resistance by giving into distraction. It's been said over and over. Multitasking not only diminishes your productivity. It damages your attention span. Unfortunately, most people count on willpower to avoid multitasking. But the environment is always stronger than willpower. So if you have a dozen tabs open, a bunch of notifications on, and your phone in the room, you're already working at a self-imposed handicap.

Perceptual Mapping

And ask them to state which two are alike but unlike the third. 'Tonic water and Perrier are alike but different from Pepsi Max' could be the answer. (2) Ask how tonic water and Perrier are alike. The answer could be 'low calorie and natural'. These factors are labelled the emergent pole. 'Youthful' could be the answer to the question why Pepsi Max is different from the other two. That answer is the implicit pole. (3) Sort the stimuli (Pepsi Max, Schweppes Soda Water, Perrier and other drinks) equally between the two poles. (4) Select another three stimuli and repeat the process until the respondents can think of no new reasons whv the triad are alike or dissimilar.

Fro ode

These adjectives mean being more than is needed, desired, required, or appropriate delete superfluous words trying to lose excess weight found some extra change on the dresser sleeping in the spare room supernumerary ornamentation distributed surplus food to the needy. Don't know how many feet equal a meter Then enter the query 1 meter in feet. Not sure how many teaspoons are in a cup Enter 1 cup in teaspoons. Want to find out your weight in kilos, or your age in seconds Enter the queries 180 pounds in kg or 45 years in seconds. (The answers are 3.2808399 feet, 48 teaspoons, 81.6466266 kilograms, and 1.42006167 x 1009 seconds, respectively.)