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5 Dangers to Avoid When Hiring a Freelance Writer
A good freelance writer for your business is as important as your bookkeeper, your publicity person, or the exterminator who comes in once a quarter to kill all the ants. Sure, you could probably do the job you hire them to do, but Hiring a freelancer to write your ad copy, video scripts, blog posts, white papers, e-books, and more is a smart move for any business that can afford it. That said, there are risks in hiring a freelance writer you should be aware of. Sites like Fiverr and Upwork are clearinghouses where you can find freelance creatives like writers to do the work you need. These sites are convenient and tend to be inexpensive, but they create a problem. Neither of these writers can reliably produce material that really shines, and only the best content will grow your business. Instead of hiring a freelance writer from cattle call sites and brokerages, aim to work with seasoned professional writers.
The Difference Between Hiring a Writer and Hiring a Content Strategist
I was talking to a potential new client the other day, and he told me they had tons of writers. So why was he looking to hire Egg His writers, it seemed, did their jobs. They wrote what they were assigned. But what the company needed was a content strategist. You see, writers are a dime a dozen (and I truly hate to be able to say that), but professionals who can go one step further are rare. I actually consider myself a writer, but I have to admit, my extensive marketing experience does come in handy. Whether I'm an SEO expert or not, I innately understand what keywords people are likely to search for. I know how to determine what topics an audience cares about. And I know how to write digestible, interesting content. So it really isn't as simple as hiring writers. I wrote years and years ago, dissuading you from hiring the cheapest writer you can find.
Finding a Writer
If you don't want to do the writing yourself, finding a writer for your ebook is easy. Finding a good writer though is the tricky part. A lot of people think they have what it takes to win the Pulitzer if someone would just give them a chance, but even most college graduates have a hard time constructing a sentence, let alone writing a complete book. And you don't want any old book. You want a book your readers will enjoy reading in a style that speaks to them. If you've already hired someone to write your newsletters for you, they're probably going to be the first person to ask. Every time you hire a new writer, you're taking a risk. You'll have no idea how talented they are, how much they know about your industry or how well they can write in the style you need. A writer you already work with does know about your industry and you know how they write. to people's feedback. Elance encourages its clients to review the work of the people they hire.
Find An Example Of An Advertising Compaign And Evaluate The Creative Strategy And Tactics Used In The Ads.
The challenge facing the writers, artists, and others who develop ads is to be creative and come up with fresh, unique, and appropriate ideas that can be used as solutions to communications problems. Creativity in advertising is a process of several stages, including preparation, incubation, illumination, verification, and revision. Various sources of information are available to help the creative specialists determine the best campaign theme,appeal, or execution style.
Dotcom Advertising Fails to Inspire a New Creative Revolution
Apple Computer made effective use of testimonials as part of its Switch campaign, which features computer users from various walks of life discussing why they switched from Windows-based machines to Macintoshes (Exhibit 9-15). The people giving the testimonials in the ads are from various walks of life, including a writer, publisher, programmer, and Windows network administrator, and were chosen from a group of some 10,000 former PC users who wrote the company to proclaim their love for Apple. As part of the campaign Apple created a website that includes testimonials from PC users who switched to Macs and provides more detailed information for those considering switching.
Touchy Feely Research into Consumer Motivations
Researchers use a wide variety of non-directive and projective techniques to uncover underlying emotions and attitudes towards brands and buying situations. The techniques range from sentence completion, word association and inkblot or cartoon interpretation tests, to having consumers describe typical brand users or form daydreams and fantasies about brands or buying situations. Some of these techniques verge on the bizarre. One writer offers the following tongue-in-cheek summary of motivation research session
Measurement and scaling
Like sampling we use measurement regularly in our daily lives. For example, if someone asks you of your favourite newspaper, your mind may create a list and you shall decide your favourite most newspaper from that. While deciding on that favourite newspaper your mind would have used several criteria such as your reading pattern, content of the newspaper, various other features such as writers involved, format, colour and pictures used, and columnists you prefer. Furthermore, your mind would have also told you the most preferred the second most preferred and even least preferred newspaper. The criteria your mind is using in deciding the favourite newspaper is called measurement. In research terms, measurement is nothing but the assignment of numbers or other symbols to characteristics of objects according to certain pre-specified rules. One of the important things to note here is that researchers do not measure objects but some characteristics of it.
Agencies Learn That Its about More Than Advertising
Members of the creative department work together to develop ads that will communicate the key points determined to be the basis of the creative strategy for the client's product or service. Writers and artists generally work under the direction of the agency's creative director, who oversees all the advertising produced by the organization. The director sets the creative philosophy of the department and may even become directly involved in creating ads for the agency's largest clients.
The Increasing Use Of Sales Promotion In A Market Is More Than A Passing Fad
The increasing use of sales promotion in marketing programs is SaleS Promotion AbUSe more than a passing fad. It is a fundamental change in strategic decisions about how companies market their products and services. The value of this increased emphasis on sales promotion has been questioned by several writers, particularly with regard to the lack of adequate planning and management of sales promotion programs.
Refining the online customer experience at dabscom
Dabs.com was originally created by entrepreneur David Atherton in partnership with writer Bruce Smith (the name 'dabs' comes from the combined initials of their two names). Their first venture, Dabs Press was a publisher of technology books. Although David and Bruce remain firm friends, Dabs has been 100 owned by David since 1990.
Planning Creative Strategy The Creative Challenge
The job of the creative team is challenging because every marketing situation is different and each campaign or advertisement may require a different creative approach. Numerous guidelines have been developed for creating effective advertising,11 but there is no magic formula. As copy writer Hank Sneiden notes in his book Advertising Pure and Simple
Case Study 2 Condomi Size Him Up
Over the next few days radio talk shows, columnists and feature writers, even the cartoonists, all developed the story further, on and off the sports pages and shows. The media practically door-stepped the new Mr Brown as the tournament approached, and he, to his credit, enjoyed the fun and milked the story further. There were lots of levels for buzz to occur on, because of the fun nature of the whole campaign. The UK Press headline writers had a field day, which helped the word of mouth factor. 'Jimmy's a sauce pot' exclaimed the Daily Star. 'Brown is the new White in saucy promotion' reported the Guardian. 'Change of name may be sauce of inspiration for White' said The Times pithily. 'White adds sauce to a spicy image' echoed the Evening Standard, with Metro getting attention with 'Jimmy drops White and pockets Brown.' The Observer provided a rather succinct analysis of the events of the week under the headline (borrowed from another coloured brand) of 'The future's Brown'.
OnDeck Versus Off Deck Web Advertising
The experience between on- and off-deck Web access is becoming very similar, but on- and off-deck mobile Web access are still fundamentally different. As discussed in previous chapters, on-deck Web access is Web access that the carrier provides though a branded portal, sometimes called a WAP deck. Marguerite Reardon, a staff writer at CNET News, explains the unique business model for on-deck Web access quite well
Notes On The Broadcast Fax Checklist
Give the reason for the message and the results it is to produce. This tells the writer what is to be said, not how to say it. The actual wording is the job of the writer in 9. 9. Writer. The checklist shows the person who appoints the writer. If certain things must be said in a specific way, let the writer know before he or she begins . . . and whether this is a legal constraint or a management decision. If the latter, management should be willing to at least consider alternatives.
Never underestimate the intelligence of the buyer
Mencken is considered one of the greatest writers and social observers of the previous century. He is famous for having said No one ever went broke by underestimating the intelligence of the American public. The great British writer W. Somerset Maugham said When you consider how stupid the average person is, it should be no great compliment for anyone to be considered above average.
Social Media Release Template, version 1.5
To provide greater context it's one thing to offer trackbacks, since those links clearly are relevant to the news release. But to provide even more value to the reader especially to writers who may want to draft a big article or blog post why not offer a Sphere It link Sphere offers readers a chance to look at related news from the blogosphere and mainstream news sources.
50 Blogging Tips From The Experts – The Best – Infographic
Next up we have Jeff Goins from Goins Writer. Jeff teaches how to build an audience of 100,000 blog readers, effective writing, how to write like a pro, and how to make a difference with your message. He has published 4 books. Apparently Jeff also resembles Luke Skywalker.
New Corporate Blogger is Born
But, those previous versions of RP had burned a lot of bridges with online consumers. Although the coverage by bloggers and mainstream writers was generally positive, the subsequent comments by end-users were invariably bitter. One commenter went so far as to suggest that Every time you launch RealPlayer, God kills a kitten. (And worse, if you can believe that.) Harsh
The Best and Worst of Freelance Writing Gigs [Infographic]
The typical freelance writer is a young female, well-educated degree holder who earns 10K part-time income on the side because she hates her 9 to 5 grind. She has a dream of going full-time, a passion for writing and a constant challenge of finding new clients. Here is a survey summarized in an infographic so you can see the state of freelance writers and their gigs. The majority of freelance writers are female and they account for 67 of writers in this industry. 55 of freelance writers are between the age group of 25 and 44, which includes 32 who fall between the age group of 25 and 34 the majority age group. 61 of freelance writers surveyed are well-educated with a bachelor's degree, college or university educated, 39 of which are bachelor's degree holders. Some even have a master's degree 18 to be exact. The majority of freelance writers are from America, accounting for a whopping 57 . The other locations are quite disperse.
Midlife Crisis and the Great Escape from 9 to
Bloggers are all-rounders they produce content, market it, promote it, do SEO tasks and act as social media managers. But to monetize your blog without your own product you need to specialize in something. Creating your own product or even a course may take some time, experience and money. For example, one can specialize as a content writer or social media manager.
Social Media News Releases: A ReDeclaration of Principles
The most intriguing and thought-provoking bit of snarkasm came from the inimitable Brian Oberkirch. Brian is one of the most knowledgeable Social Media guys out there, and a damn good writer, to boot. So when a brainiac like Brian chooses to dismiss a substantial development like the SMNR (twice, even), it's worth the time to carefully consider his objections.
5 Tips for Using Storytelling in Content Marketing
Writers who have a lot of skill can write a full story in one short sentence. It also takes a lot of skill to spread a single story over several tomes without losing the audience. The content of your storytelling marketing campaign can be either. You can publish several extremely short pieces of storytelling content. Or, you can spread one story over the whole campaign. Either way, remember that you can use the frequency of publishing to dictate the pacing of the story.
Beauty of the Brainstorm
Now consider the wide range of experiences brought to bear. Around the same table freshly-minted college graduates, a.k.a., the Facebookers media specialists mid-career executives, battle-scarred but young and vigorous writers and graphic artists and of course, the grizzled gray-bearded veteran (sigh that'd be me). The Facebookers bring their enthusiasm and why not attitude, as well as special insights into how-to reach their peers. The media specialists will know which ideas they can sell to the mainstream media and blogosphere. The executives will sense which ideas will play well in the prospect's mind. The writers and graphic artists think about whimsical ways to package the concepts. (The grizzled gray-beard brings his brain, pickled in a jar. He lobs in a decent idea when he can.)
James Chan's Cantonese Recital of the Tang Poem Chang Hen Ge by Bai Juyi
I am a native speaker of the Cantonese dialect, although I also speak Mandarin Chinese everyday to conduct business for my clients. In the following, I'd like to recite the the T'ang Dynasty poem Chang Hen Ge ( Song of Endless Yearning for Lost Love ) by Bai Juyi in Cantonese. The poem is about the tragic love affair between a Chinese emperor (T'ang Minghuang) and his favorite concubine (Yang Guifei) in eighth-century China. The poem was composed in the year 806 by Bai Juyi (772-824).You can see the English translation of the poem by the American poet Witter Bynner below my video icon. Click on the historical background of the story in English provided by a writer of Chinese culture, Mr. Chung Yoon-Ngan. You can view the poem in Chinese ( ). A Song of Unending Sorrow Chang hen ge by Bai Ju-yi (772-846) translated by Harold Witter Bynner (American poet, writer, and scholar 1881-1968).
Freelance and Remote Writing Jobs - The Guide to Landing the Best Ones
One of the most popular freelance roles available is that of a writer. But just because people are taking on more writing jobs doesn't mean it's always easy to find and land one of them. This is a great question. Sometimes we create separate job guides for freelance and remote jobs, but when it comes to writers, we've found that most take on a combination of both types of jobs in their career. So it only made sense to blend the guides together. Freelance writers are not employed by their clients. They are contractors who are paid on a per project basis. They can take any project they want, but finding those projects is up to them. Remote writers are (often full-time) employees who are paid a set salary each month. They are obligated to complete assigned projects, but they aren't burden with searching for new jobs all the time. Many writers choose to do a mixture of the two.
Social Media - Outsource or In-house?
For what it's worth, I truly wish that every business could have their own in-house social media coordinator who knew the business inside and out and, interacted with the staff from owner to maintenance workers on a daily basis. This person would be a fantastic writer, creative, eager to please customers and to keep up with all the ins and outs of social media. With a knowledge of everything from features to rules, tips and tricks, they would make your business look GOOD
Dazzle Diva Reaches Celebrity Status Thanks to Social Media
As small business owners ourselves we understand that time is a precious commodity for business owners. That's where we can help. You'll get a dedicated community manager, professional writers and editors, designers, programmers and analysts all for much less than you would pay for one full-time employee. You'll find that we work hard to get to the core of your business, to be as close the action as we can be, so that your online presence is authentic.
3 Ways to Save Money on Inbound Marketing
Are you a wannabe writer No Maybe there is one in your sales department. Being right inside your company potentially puts you and your staff in good position to create great blog posts and downloadable content. Of course, this must be supported by a rock-solid strategy and excellent writing and editing skills. Consider working with an agency to develop a content strategy that you and your staff can implement yourselves.
Top 10 Resources for Mastering Pinterest Marketing
Her podcasts cover a variety of topics such as, but not limited to, how writers can use Pinterest, how to improve business using Pinterest, and how podcasters can use Pinterest. Her podcast comes out every Wednesday and is found on found on Stitcher and Itunes. 8) Lorna Sixsmith of Write On Track Lorna from Write on Track, is the writer of some great Pinterest articles, and uses real life examples to illustrate her points. While she doesn't exclusively focus on Pinterest, her articles are valuable to andybody looking for case studies. They have a variety of writers on staff to help provide content. Their Pinterest article, 10 Amazing Pinterest Board Examples Critiqued, provides great insights and helpful strategies for businesses of any size using Pinterest.
How Outsourcing Can Assist in Business Growth
Effective marketing determines how both brand and company reputation are perceived in the marketplace. A marketing firm or consultant can often provide an outside perspective that an internal marketing staff cannot. Professional freelance writers can develop higher-quality, polished content that will improve marketing efforts. Website design, brand development, press releases and online marketing duties such as social media, blogging and search engine optimization are good candidates for outsourcing as well.
Things All Entrepreneurs Should Learn From Niccolo Machiavelli
Machiavelli's admiration for Cesare Borgia, who also inspired The Prince, is well documented, both in his own works, as well as other contemporary writers, thinkers, and philosophers. Borgia had the knack to select the right people for the right tasks, and carry out his commands to the letter. However, in spite of his military, diplomatic, and political skills, Borgia depended heavily on Papal patronage that later became his undoing. In Machiavelli's opinion, this was his only flaw to be surrounded by the wrong kind of people at all times.
The Top 10 Cloud Innovation Blogs You Should Read Vipul Srivastav 09/13/2017
CloudTweaks is a very informative blog where many contemporary experts share their views on a common platform under the heading of Thought Leaders'. The pool of writers who write on this blog are extremely knowledgeable and share their ideas with utter focus on the overall involvement of cloud into business and problem-solving. Recent posts on this blog speak about Cloud Security Capabilities and Data Protection. Refer to this blog for all the recent updates in the field of cloud. Amazon has kept itself in tandem with the most updated technologies in the field of cloud. AWS blog is a platform where they put their innovative ideas about the cloud related business solutions and also how they are using the potential of cloud for their own business across the world. Writers like Jeff Barr, Randall Hunt, Tara Walker have been a part of AWS(Amazon Web Service) for a long time now and they share their thoughts about the progressive innovations through this blog.
#Fundingwire - AI Startup Mihup Secures $6.7M; Flyrobe Bags $5.3M in Series A & More
Chennai-based self publishing platform, Notion Press, has raised 1 million in Pre-Series A round of investment, from Nat Loganathan and Vikaram Chesetty. The company offers a platform for Indian writers to publish and distribute their books globally, in both print and electronic forms.
4 Startups from Startup Tunnel Investors Should Watch Out For
Truelancer takes care of the entire process of hiring a freelancer, one can either post a project or buy pre-listed service Gigs (eCommerce for digital services). Anyone can hire Developers, Designers, Content Writers, App Developers, Virtual Assistant or any professional. It also provides safety for employers & freelancer by providing Safe Deposit payment like an Escrow System.
10 Content Marketing Strategies for Startups & SMEs
This is the place we meet the way that for this kind of marketing, a standout amongst the most essential abilities is composing. Along these lines, you shouldn't just envision you are a distributer, yet you should likewise be great in putting the thoughts and data into content. In this way, numerous small organizations have somebody in their group who has every one of the characteristics of an essayist or writer. In the event that you don't, you might likewise contract somebody who can make an interpretation of your insight into available and convincing substance.
7 SEO Trends that will Shape Internet Marketing
If any single SEO prediction has always been true over all these years, then it has to be the importance of developing quality content. The textual value of online resources has increased immensely over the years. Keyword rich content is already pass long time since. 2016 required content writers to optimize a key phrase to a minimum possible extent, often limited to a double repetition over a 500 words piece. The frequency of it may not change in this year, but the quality focus is definitely going to be better.
41 LinkedIn Tips that You Must Use in Order to Become Zero to Hero
Use Boolean search (AND OR NOT ) to get best search results. For an example, if you are looking for a writer who is not a freelancer then search with Writer NOT freelancer'. Boolean search helps out in carrying out more complex advanced searches to fine-tune the results.
How to Freelance like a King in 2017 [Infographic]
IT, Programming and Web Development have seen a particularly steep rise in demand 100-200 in last few years, according to Elance, another popular freelance marketplace. But demand for writers, translators, digital marketers and social media experts also seems to be on the rise, as well jobs involving design and multimedia.
What for God's Sake is it Going to Take to Motivate You?
To say Burgess wrote prolifically during his year to live might be one of the great understatements of all time. He produced five-and-a-half novels more output than many better-known writers Harper Lee and J.D. Salinger, to name just two have produced over the span of an entire lifetime. Quite an achievement. The great question is, though, would he have written anything at all , if he hadn't been handed that terrible prognosis of death Would he have been motivated to become the great writer he turned out to be Fascinating question, isn't it
Your Authentic Self is Good Enough
A few months ago Jill Konrath www.jillkonrath.com wrote a masterful blog entitled Exposing a Sales Plagiarist. I hope you'll take the time to read it. I don't know the man she wrote about, don't want to know him, but he's a perfect example the worst kind of example of what today's blog is trying to prevent. I imagine that after Jill's blog hit the street, this man wanted to crawl into a hole and disappear. Ask yourself how you'd feel if you plagiarized another writer's work and were exposed for the fraud you were.
Things All Entrepreneurs Should Learn from the Japanese Culture
Every startup is a result of an inspiration and a strong will to offer a one of a kind' service. As poets and writers and often quote inspiration can come from anywhere'. Where does an entrepreneur get his inspiration from What stories nudge him to innovate I'd like to know your story and your experiences, maybe we have a lot in common
The 3 Stages of Failure in Life and Work And How to Fix Them
If something is important to you, measure it. If you're an entrepreneur, measure how many sales calls you make each day. If you're a writer, measure how frequently you publish a new article. If you're a weightlifter,measure how often you train. If you never measure your results, how will you know which tactics are working Emerson resigned from the church in 1832 and spent the following year traveling throughout Europe. The travels sparked his imagination and led to friendships with contemporary philosophers and writers such as John Stuart Mill, William Wordsworth, Samuel Taylor Coleridge, and Thomas Carlyle. It was later written that his travels to Paris sparked a moment of almost visionary intensity that pointed him away from theology and toward science.
6 Habits That Will Make You A Successful Entrepreneur
No, I am not asking you to be a full fledged writer who knows all the ins and outs of writing, but you should be able to put down your thoughts and ideas so that editors within your organization can turn them into useful posts for the public (ie. future customers and investors).
Content: Humans v/s Search Engines
Once upon a time, content writing for a website was done only considering the search engines. Few years before content for the website were made only to get in the top ranking of search engines only. It didn't really matter for the content writer or website maker to develop a content easy and nice for the homo sepia ns. All they care about is to get in the top ranking of search engines via tricking the content.
Some Reasons Why Freelancing Is Not the Best Decision for Everyone
The separation sometimes becomes so difficult that people have to contact professional writers and outsource some of their work just so they can manage everything in time. And while these platforms are professional and you can check them out in the writing services list this is not something you should make a practice out of. There are far too many distractions all around us and it's sometimes very difficult to focus on the work at hand. Some freelancers have opted for renting office space or working from their favorite coffee places, but one has to wonder where freelance work stops and becomes just like a day job.
10 Ways to Organically Market Your Brand on Instagram
The advantage of Instagram is that emojis are also searchable on this platform along with hashtag and username. People can find your posts based the unique emojis that you have used. If you are a writer, include the emoji of a pen, and those who are searching for writers can easily get you at one click using that emoji. Similarly, a photographer can use the emoji of a camera when posting updates.
5 Stoic Exercises That Will Make You A Better Entrepreneur
Jim Rohn's widely quoted line is You are the average of the five people you spend the most time with. James Altucher advises young writers and entrepreneurs to find their scene a group of peers who push them to be better. Your father might have given you a warning when he saw you spending time with some bad kids Remember, you become like your friends. One of Goethe's maxims captures it better Tell me with whom you consort and I will tell you who you are.
Why Successful People Spend 10 Hours A Week On “Compound Time”
Others use experiments to force them to take on new habits or break unhealthy ones. Iconic producer and writer Shonda Rhimes decided to take on her workaholism and extreme introversion and say yes to everything that scared her in an experiment she called the Year of Yes. Jia Jang confronted the universal fear of rejection with his 100 Days of Rejection project, which he then catalogued on YouTube. College grad Megan Gebhart spent the first year of her career taking one person a week out for coffee she compiled the lessons she learned in a book called 52 Cups of Coffee. Filmmaker Sheena Matheiken wore the same black dress every day for a year as an exercise in sustainability.
The Goldilocks Rule: How to Stay Motivated in Life and Business
He spent another decade experimenting, adjusting, and practicing his act. He took a job as a television writer and, gradually, he was able to land his own appearances on television shows. By the mid-1970s, he had worked his way into being a regular guest on The Tonight Show and Saturday Night Live .
6 Things You Could Be Doing Right Now to Make Your Blog Content Rock
I have to remind myself that not everyone is a writer like I am. That sometimes businesses struggle to hit the mark with their blog content (if they didn't, I'd be out of business). Still, I know that often, entrepreneurs are willing to make their blog content better only they don't know how. So let me provide a few easy-to-implement (with professional results) tips that will help you look like a content rock star even if you're far from it.
Creating Your Perfect You Tube Marketing Channel
The power of video marketing, with images and sound coming together on screens, can not be denied. It was incredibly successful on TV (oh, really Tell me more, wise writer), and now you can expand to YouTube. You have to be careful to use YouTube approved concepts for video marketing. Recycling your old TV ads is not a good option.
Time-Saving Content Marketing Tools to Use
In addition, Contently will help manage the various editions of your content. Every writer has experienced the confusion of searching for the most recent version of an article or larger writing project. This tool will keep the versions organized for you. Furthermore, if you do find yourself falling behind with your writing plans, Contently has professional writers who can help you get your writing projects done on schedule.
6 Best Tools for Successful Facebook Marketing
This is one of the best social analytics apps around. It is compatible with almost any social media app. It offers you the functionality of comparing your performance against that of the competition. It keeps track of industry trends and measures your performance against it. It periodically evaluates your brand and gives you a detailed report on how you are faring in the market and specific recommendations that can improve the position of your business. It is one of the best tools out there to gauge your overall performance based on your specific goals. For example, SolidEssay.com, which is a platform for professional writers, benefits immensely from this tool as it keeps it abreast of what other writing companies are doing and strategize on how to improve its performance.
7 Signs You Should Outsource Your Blog Content Writing
If you write posts on your own, you never have enough time to optimize the post. You make some basic SEO improvements and start to write again, as you need some content to get promoted. When someone else takes the responsibility of writing, you can devote more time to make posts visible in search engines. Besides, an outsource writer can have experience in that as well, so it will be easy for you to improve your promotion strategy and get even more benefits. Cooperating with outsource writers you get a chance to grow. From now on, you get the experience of another person or perhaps even other people. Maybe, you will understand that blogging is not enough for you and you need to grow faster and start to present your ideas on social media
3 Reasons Why Blogging Can Be a Game Changer for Business Marketing
If you're not getting results or are having a hard time coming up with blog posts then you need to consider hiring a team of professional blog writers. We strongly recommend you check out Content Development Pros or Egg Marketing for amazing results. Get in touch today to find out how we can help.
Here's Why Guest Blogging Will Take Your Business Places
Carol Tice built a blog from zero to almost 12,000 readers through guest blogging and posting valuable content. She admits that in the beginning, nobody cared about what she had to say, but she stayed persistent and the results showed gradually. She went ahead to write an award-winning book Make a Living Writing and founded the Freelancers Writer's Den'. The thing which sets guest blogging apart from other marketing methods is its educational value. Well-informed business owners take time out to teach people something from their experience and it makes the community learn something new. In exchange, these writers get links back to their sites and build a reputation for themselves over time.
5 Benefits of Outsourcing Your Content Development
This is the best part for you rather than paying a full-time salary plus benefits, with an external writer you pay only for what you need. That might be a here-and-there blog post or a retainer for a set amount of work each month. You also don't have to have HR onboard them, and they don't need to come to all your strategy meetings. Your relationship with your content writer can be as involved as you need it to be. Assign an article. Set a deadline. Get the article published. It's simple. Oh, where do I begin Let's start with this Believe in your investment. What I mean by that is, you have to understand that content is an essential service, and you won't be happy with the results if you expect to pay 50 an article. You want to hire a writer who is skilled at creating content that engages your specific audience, and that won't come cheap. But think about it. You don't hire a 10-an-hour accountant because you want your taxes done right.
Five Reasons Why Every Small Business Website Needs A Blog
To many business owners, regular blogging may seem more like a dalliance than a business activity. After all, aren't blogs simply a place that writers gush about what is going on in their lives The truth is quite different. What type of company are you Do you know your products Are you an expert in your field Small businesses that include blogs on their website get the opportunity to answer these questions and build their brand. Keep in mind that you can write the blog entries yourself or seek out help from branding companies or freelance writers who will craft quality content that presents your business at its best.
How To Start A Successful Online Business With A Global Audience
Have your website developer make content translatable to 2-3 foreign languages. Hire content writers that can write relevant, usable and engaging blogs and articles. Your digital marketer should schedule postings according to peak social media hours in the target regions.
How to Fail at Guest Blogging: Please Stop Making These Blogger Mistakes
You would think that guest bloggers have this down by now, but there are still many things they do that drive me up a wall. I have been a guest blogger on many websites and also received guest post pitches from writers. At this point, I can't help but scratch my head at some of the things bloggers are still getting wrong.
Natural Links: Healthy for Content or Just a Health Fad?
Most of the writers of the industry are targeting the niche blogs and writing the similar content that they might want to link to. The writers are less concerned about the requirements of their true audience. They think that one backlink at such sites would gain them the vote of confidence to improve the rankings. 3. Blog often We are not saying to write for the sake of continuity but being a writer, it is your responsibility to provide regular content to your audience. Some people also suggest guest blogging but according to the naturalists, this is again kind of influencing the host blogger, not the audience. Well, according to Matt Cutts, such small influence is going to happen and we cannot (and should not) quit guest blogging thinking the links will be unnatural. As far as the content is worth it, you must go with the guest blogging.
4 Best Content Marketing Tools and The Features You Need To Know About
Nowadays, content marketing has been taken into focus. Readers demand high-quality content and due to the excellent content quality requirement, the content marketing tools have increased at large. For years, several tools have existed which have now been revised, in addition to new tools. You can manage your workflow on Trello, write and save your documents on Google Docs, publish them on WordPress, and time your work or check how long do you take to complete your work via the Timely app. The content marketing tools have so much for the writers and non-content writers.
Tips for Doing Content Marketing on Your Own
You will discover that coming up with a topic is never a problem but writing will be a challenge. Even the most experienced of content writers have a hard time figuring out how they are going to organize their articles and blog posts. Anyway, if you over think the issue that is when it is going to become a problem. You have been writing ever since you were in kindergarten. What you should strive to do right now is make a lot of sense and allow your readers to flow with your thoughts.
Top 10 Ways to Boost the Social Signals
It is when people want to read about something particular in detail, they head toward the blog section of the website. To increase the visiting time of the visitors on your web page, you ought to have a blog on your website. They love to read the free, informative, interesting content related to their search. An interesting blog can go viral within no time. If you don't have much time to create and curate the blog yourself, then hire a professional content writer to write blogs for you. A totally promotional approach is not good for the long run in online marketing. Take a time out to read others' content and share that on your website as well. This is a genuine approach. Engage yourself in the conversation happening in the comment section of the other blogs that interest you. When you come across a really interesting post, don't hesitate to share it and give credits to the writer or author. You can either do this on your website or on your social media channels.
Get Better Freelance Work Opportunities While You Explore The World
But how do you go about it How do you get jobs What are some tips to stay concentrated on both your travels and writing Below are some cut to the chase, simple guidelines and suggestions to help the passionate writer kick off their travel writing career with a bang Many writers prefer to answer emails and calls first thing in the morning, get a good dent in their project, and then have the afternoon free to go see the sights. If you are a late night kind of person, then make sure you leave a decent amount of time to work in the evening or late nights. Whatever your preference, you need to have a balance of work and play. Imagine that huge project that you just spent days working on is lost in cyberspace. It is gone, totally lost, forever. That is why you need to be extra careful when doing your writing and backing things up. Whether it be an extra copy on Microsoft and the majority on your Google Docs, who knows.
How Social Networks and Blogs Can Help Your Business Development
Ruth Wright, a business developer for Best Australian Writers, explains James Perry, a professional writer and journalist for Revieweal, continues Many businesses nowadays are turning to academic writing services since they can create high-quality articles on your behalf. The services are becoming so popular that they were recently featured on the Huffington Post in Write My Paper .
How To Save Time From Your Content Marketing Efforts
If you are like most businesses you have article writers writing blog posts for your business. The thing is that most writers won't proofread their blog posts and they will send them with some typos, let alone upload them to WordPress. Everyone who has been engaging in content marketing for some time has been struck with what's called writer's block , which is not knowing what to write about. When you don't know what to write about, it's very common to skip writing for that week and then for the next week and eventually being inconsistent in your content marketing efforts. Once you start generating ideas, you can add them either to your Trello or content calendar to be written by your writers. Then you won't have to struggle every week to find new titles. Remember to always have a deliverable date by each title, so the writer knows her deadline.
Ways On How To Avoid Piracy In Content Marketing
Content marketing is a dusty road of insincere writers, secondhand ideas, and cognate content. Abidance to the intellectual property law has been an unnecessary requirement and originality is about perfectly hiding your sources in each text. Plagiarism nowadays is simply subtle. But how can you make it to the top without having to compromise your values as a writer or a content marketer Is it possible for one to make it to the first page of Google SERPs without piracy
The Cornerstones and Parameters of Social Media Marketing
It is not at all necessary to mention that the social media manager should be familiar with different visual content creation tools like Quotes Cover, Photo Grid, etc. As he she is a writer at the core. The contents should be SEO and content marketing friendly, should have right visuals and reach out to the right online users.
How Will High-Level Writing Skills Help in Marketing
Many prominent companies still use written ads in newspapers, magazines, and the internet. But it is very important to provide high-quality and well-written advertisements. A good text or slogan will always remain in the minds of consumers and convince them to make a purchase. A competent writer always knows how to skillfully and creatively portray the traits of a company. Before creating an ad, the writer has to think about the targeted audience their age, sex, interests, and capabilities. Studying the targeted audience, allows the writer to create more productive text and attract more customers. Most often, texts are full of ads, but there is no useful information in them. To make an ad more effective, the writer needs to think carefully about the targeted audience. It means that the content should be understandable and easy to read. Using long sentences and hard words make content unsuitable. A good author always thinks about people's interests.
7 Tips To Boost Your Business's Engagement On Social Media
As with any job, sometimes you need to call in the professionals. This is especially true if you're a small business, and your team needs to be focusing their efforts elsewhere. You can find quality copywriters and proofreaders online, so hire in the talent if you need to, or if you feel a post is too important and needs an expert writer to craft it. Here's a few sites where you can start hiring from
5 Tips On How To Omit Content Pollution on Your Blog
This way, the structure of your blog post will be a perfectionist's paradise, making the information easily scannable and understandable for others. If you want to start your blog but have no idea which information to fill it with, use an essay writing service. This platform can provide you with customized content fast and for a reasonable price. Content pollution is a headache that prevents worthy information from thriving and bringing value to readers. The Internet is contaminated with useless content, begging to breathe. The primary mission of bloggers, writers and contributors is to clear up the road to original and helpful content. And whatever the topics of your blog posts are, they mustn't be vague. They need to close the intent of readers. So if you feel responsible for spreading meaning into the world through your blogs, use these 5 tips and get ready to create new masterpieces.
What 15 Years of Being an Entrepreneur Has Taught Me
This kind of falls under the permission thing, but I've realized that my content marketing firm doesn't need to look like it did five years ago. Or last year. These days, I'm calling myself a business writer more than a marketer, and that works. I moved away from offering social media services because I didn't enjoy it, and I've stopped working with freelancers for the time being so I do all the writing. And ya know what All that could change again
Evergreen Marketing Strategy: 5 Practical Tips
If you cannot sell the concept of the product that you are promoting, then chances are the success of the marketing strategy will be limited. Hiring a professional to write up ad copy, or design any related materials, can help to make a significant difference in persuading consumers to give your product a go. Furthermore, developing a solid working relationship with a writer can help ensure that all copy stays up-to-date so that customers will stay intrigued.
5 Easy Ways Entrepreneurs Can PR Their Personal Brands
Even if you don't consider yourself much of a writer, there's a lot of value in having a valuable piece of content to serve as a cornerstone of your brand, and I'd opt for a downloadable book on an evergreen topic. It's something you can provide as an introduction to who you are and what you can offer a prospective client, partner, or buyer. If you felt confident enough to attempt it, though, there'd be even more value in creating a fully-fledged eBook. Not only would it look more professional than a basic PDF, but you could also make it available through the Amazon marketplace (either for a small fee, which would be profitable and show your time is worth something, or for free it would be up to you). If you don't know how to self-publish a book through Amazon, I recommend checking out the Jericho Writers guide to KDP it likely isn't as difficult as you expect.
Mobile Website Design and Optimization Tips for Small Businesses
Mobile devices have made tremendous strides on the text input front. Just ask the average teen who can create text messages faster than most writers can type on a computer keyboard. With that said, quite a few users still consider it to be nuisance. For this reason, you should keep the information you request from mobile users to a minimum. So if your objective is getting people to subscribe to a mailing list, only request a name and email address. Other details can easily be obtained later. In fact, you should aim to make your mobile audience enter text as less as possible to minimize mistakes and frustration.
6 Ways to Establish Yourself as a Thought Leader
For me as a business writer, my thought leadership efforts (specifically in guest blogging) are what attracts about 70 of my new clientele. This is obviously my favorite strategy because I'm a writer But it's also one that you can track results from, so that comes in handy. Publishing a book even if it's self-published on Amazon instantly gives you this magical cachet from others. And it should you invested the time and resources to write a book (or hire a ghostwriter to do it. Shh We won't tell ), and it's filled with valuable information.
The Subtle Art Of Reaching Your Potential
If you want to get to 80 of your potential as a writer, able to clearly communicate in email and the occasional article, that's probably doable with a year of deliberate practice. for a decade before he broke through as a successful commercial writer. The same is true of writing. If I were to compare myself to other writers, I'm not particularly good at writing. I've got poor narrative skills and terrible grammar, but I'm better than most at contextualization in my writing. I write in an essay style because it lets me explore future consequences, which is my (relative) strength. No one pays contextualizers. It's not something that shows up in job ads. People pay marketers. People pay operations experts. People pay writers (although less than they pay marketers and ops guys).
Learn to Manage Your Attention, and Managing Time Will Take Care of Itself.
If you can learn to manage your attention, managing time will not only take care of itself, you'll have a massive competitive advantage over most people. As Cal Newport has said Deep Work, the ability to focus on a cognitively demanding task over an extended period of time is the equivalent of a 21st-century superpower. Managing your attention plays a major role in becoming a prolific writer and a voracious reader.Most people who claim to have a time management problem have an attention management problem. Many of the same people I hear lamenting about their lack of time update their Facebook status multiple times a day and post dozens of pictures on Instagram. 10 minutes here and there all eventually adds up.
6 Reasons Why You Should Choose markITwrite for Your Social Media & Tech Content
Our team of writers are of the highest caliber, educated to degree standard in an English discipline and with real-world tech experience. And what's more, we have the evidence to back it up. Whether you're looking for someone to write an article on big data or a 4-part serial blog on app development, we can write everything from 1000 word features to whitepapers and eBooks. You can choose to use our author bios, or we can ghostwrite for you, leaving you to take the accolades and position yourself as a thought leader and industry authority. Any mediocre writer can do a little research and rehash someone else's blog on SDNs or web design, but it takes someone with real knowledge to write something original and engaging. And with markITwrite, that's exactly what you get. Technology is our niche writing and social media for technology companies is where our expertise lie. People read differently on the web, they tend to scan rather than take in every word.
Blogging Is Art: 3 Content Prompts To Reawaken Your Creativity
This is a blog that is hopefully going to slap you around the face a bit, make you forget all those rules and conventions for a moment and start to remember why you wanted to write in the first place. Because you're creative . Because you're not a sheep. You don't want to be told what, when and how to write. You're a blogger, and a blogger is a writer, and a writer is an artist.
Guide to Non-Google SEO
It should go without saying these days but content should be expertly written and presented if you're to gain a foothold with the lesser search engines. This is especially true of Ask since the engine looks specifically for quality and ignores things like backlinks, it's as well to get the written content done professionally if you're not the world's best writer.
5 Top Tips For Crafting Killer Headlines
The last point on the screenshot that says that writers should spend half the entire time it takes to write a blog on the title, I think, is a little over the top and of course it's probably meant to be to drive the point home. Asking the user a direct question immediately forges a connection between reader and writer. It involves them in the blog post, topic, discussion and issue at hand. Indeed, it's almost as if you're creating a conversation, rather than just delivering an essay' of sorts to the reader.
How to Market Your Latest eBook
You can hire an editor, or if you belong to a writers' or critique group, ask your fellow members. And remember to look over some of their work in return. You can also call on your network of contacts for advance reviews of the book. Approach fellow writers in your genre or niche especially those who blog about your subject and have a good following. Their reviews will expose your eBook to their audience as well. Offer to review their work, in kind.
The markITwrite Guide To Getting You Started On Twitter
However, if you're a real boy-or-girl, then the best bet is to use a shot where you're looking happy, but professional at the same time (not all moody and serious like our head writer JohnWaldron_ he thinks it looks all arty and mysterious, but would you hire that psycho-looking sod ).
The Evolution of Society, Madness and Social Media
You have probably heard about Nicholas Carr, or if you don't know him by name you may be more familiar with his, much talked about article, Is Google Making us Stupid. Carr, a long time tech writer, knows how to get a rise out of the tech audience, that's for sure. Carr turned the article into a book The Shallows What the Internet Is Doing to Our Brains.
The Bumper Guide to Small Business Blogging
Whilst blogs did begin life as weblogs which were often poorly constructed in the early days of the web, now a quick glance at your competition will no doubt flag up that they have a content writer on the case. You can write your own blog, but very few small business owners have the time. Not many small businesses can afford to take on a dedicated blog writer, but often content and social media marketers have blogging as a part of their overall skillset. However, if a new member of staff is unthinkable, then the answer may be to employ a content writer or agency. Content writers and agencies will work with you to come up with a suitable budget and a content plan going forward. You can hire a freelance writer in your niche preferably who also has marketing and some SEO experience or you can purchase content as and when you need it through various, dedicated sites online.
Wealthy
In constant sum scaling, respondents are asked to assign a constant sum of units (could include points, currency, and so on) to a specific set of stimulus objects with respect to some pre-defined criterion. For example, researcher may ask the respondents to assign a number according to their perceptions of a specific stimuli object on the criteria chosen so as the total becomes 100. The attributes are scaled by counting the points assigned to each criterion by all the respondents and divided by the number of respondents. Table 5.1 below provides detailed explanation of how constant sum scaling is used in real life. The table explains respondents' preferences regarding various pre-defined criteria namely content quality, supplements, writers (columnists) involved, images used, breadth of coverage (local, regional, local and global) and advertisements. Respondents were asked to rate each criteria in such a way that the total of their responses becomes 100.
Concept Of Planning
Though there are as many definitions of planning as there are writers on the subject, the emphasis on the future is the common thread underlying all planning theory. In practice, however, different meanings are attached to planning. A distinction is often made between a budget (a yearly program of operations) and a long-range plan. Some people consider planning as something done by